We are currently bombarded with a new advertisement having a concept similar to that of the 1996 hit movie independence day. A UFO style big glowing red orb is shown hovering in towards male’. The advert is concluded with the text “It’s happening” following that everyone starts texting.
Check out the video at http://itshappening.mv/
All the aspects of this advertisement points towards it to be a new campaign by Wataniya. We say this based on the fact that its occupying ad spaces previously known to be occupied by wataniya and the video is also quite similar to that of a Wataniya product.
So what really is happening. We have been digging on this mystery for quite a while. We have reasons to believe that wataniya re-brading or products revamping is whats happening. We are unsure when this will be announced however wataniya’s anniversary is coming this august so we assume that a major product revamp will be done on such an occasion.
Nothing says ‘attention seeker’ like a big glowing red orb hovering above the earth.
For more information about “Its Happening” follow @itshappeningmv on twitter or check out www.itshappening.mv
About Author: rhipha:
Rhipha is a technology writer since 2005. Starting as a blogger his articles are featured in several blogs, Haveeru daily, Muraasil and also co-hosted a technology talk show on HFM 92.6 for a period of six months. Over the past 7 years he has been involved in many areas in technology and is currently the Project Director for Semicolon Pvt Ltd. Follow rhipha on twitter at http://twitter.com/rhipha
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Thats onekewl
Viral Marketing stuff
[...] This post was mentioned on Twitter by reallynattu. reallynattu said: Its Happening! Whats Happening ? – MOTW http://www.maldives.net.mv/2010/07/its-happening-whats-happening/ #wataniya [...]
@rhipha good read, thanks! This is a different marketing approach…I hope some Maldivian creative minds were involved… (very disappointing if done by some foriegn ad agency)
It is better to have things done than, wondering.
I’m sure they came up with this, putting something at the back of their mind. And as it is done consider that something is out for us, here.
You don’t need to care if it was done by a foreign ad agency.
Will be looking forward for more stuff.
Cool
Keep up the good work, I like your writing.